Create a Schedule and
Stick to It!
One of the biggest mistakes that bloggers make is
inconsistency. It is vital to develop a posting schedule and to keep it. Look
at it this way: remember that irritating commercial that came on so many times
during your favorite show that you can almost repeat every line? Whether you
like what was being advertised or not one thing is for sure, you still remember
the name of the company, don’t you? That means that the commercial was
successful.
You have a big advantage over that irritating and
repetitive commercial; each of your blogs is different. The point that I’m trying to make here is that repetition works. Even though
each blog that you write is unique there are a few things that never change
i.e. your name and phone number! It’s a simple technique that has been proven
time and time again. Create a schedule that you can maintain and stay the
course. You will eventually reap the rewards of your efforts, guaranteed.
Write What You
Know
The next obvious question is “Fine, but WHAT do I write
about?” This is easier than you think. The answer is simple, write about what
you know, what you have personal experience with. Are short sales your niche?
Then write about it! Did your closing last Friday not go quite as planned? Tell
your story! You are sure to find many readers with similar experiences and they
will understand exactly what you’re
talking about! When you are genuine and speak from your personal experience
readers will be able to tell. Sincerity is what makes reading your story
so unique and that is exactly what
your goal should be.
Let Clients and
Readers be Your Guide
One way to ensure that what you’re writing about is of
interest to others is to address their
issues in your blog. Do you get a lot of questions about how to finance a home
purchase? Bingo! Do home sellers often ask about how long it really takes to
sell a home in their area? Sounds
like a great topic to me! Deal with issues that you already know others are
interested in and you are on the right track.
Be Involved with
Your Communities
Writing about the areas that you represent is always a
great approach. Why not feature the local home owners associations or write
about those new homes being built across from the mall? If you become the
expert in your local area you will be the person to buy a home from, right?
After all, you can answer all of those questions that home seekers have
therefore you can be trusted. You are an authority, you are the
“go to” person in the area and that is what clients are looking for.
Professionalism and knowledge will take you to the top!
Combine Your
Efforts and Get Better Results
Now that you’ve gone through all the trouble to write
that award winning blog it’s time to get it out there. Don’t restrict yourself
to just one marketing source. We all know that Active Rain is a wonderful place
to “get the word out” but there are other ways to increase viewers. Why not
post your blog on other sites as well? I say write it once and post it 10
times! What about a daily, weekly or monthly email campaign that highlights
points of interest to clients and prospective buyers/sellers? Did I mention
Facebook, Twitter and all of the other social marketing sites? Make the most of
the time you spend creating this great marketing tool and share it with as many
people as possible. It’s all about the numbers and the more people that see
your blog, the more your business will thrive!
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